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Marketing: A Complete Guide

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Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
Well-written in a pragmatic and stimulating style, the text enables readers to grasp the basics of a wide range of marketing topics including business-to-business marketing, key account management, logistics and marketing planning. A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements.

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Detail Information

Series Title

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Call Number

658.8

Publisher

London : Red Globe Press London., 2003

Collation

Pemasaran/Online-Marketing-

Language

English

ISBN/ISSN

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Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Malcolm McDonald, Martin Christopher, Margrit Bass

Other Information

Cataloger

Suwardi

Source

https://link.springer.com/book/10.1007/978-1-4039-3741-4

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