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Marketing

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The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.

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No copy data

Detail Information

Series Title

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Call Number

658.8

Publisher

London : Red Globe Press London., 1995

Collation

Marketing/Pemasaran

Language

English

ISBN/ISSN

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Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Martin Christopher, Malcolm McDonald

Other Information

Cataloger

Suwardi

Source

https://link.springer.com/book/10.1007/978-1-349-23858-3

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Digital Object Identifier (DOI)

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Journal Issue

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