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Creative Marketing

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Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

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Detail Information

Series Title

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Call Number

658.8

Publisher

London : Palgrave Macmillan London., 2005

Collation

Marketing/Pemasaran

Language

English

ISBN/ISSN

978-0-230-50233-8

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing
Online Marketing

Specific Detail Info

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Statement of Responsibility

Ian Fillis, Ruth Rentschler

Other Information

Cataloger

Suwardi

Source

https://link.springer.com/book/10.1057/9780230502338

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