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Marketing for Small B2B Businesses

Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.

Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective.

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Detail Information
Series Title
-
Call Number
650
Publisher
Apress Berkeley, CA : Apress Berkeley, CA.,
Collation
Business Management
Language
English
ISBN/ISSN
978-1-4842-8741-5
Classification
NONE
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
1
Subject(s)
Social Media
Online Marketing
Small Business
ocial Media
ocial Media,
Media Management,
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
Suwardi
Source
https://link.springer.com/book/10.1007/978-1-4842-8741-5
Validator
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Digital Object Identifier (DOI)
-
Journal Volume
-
Journal Issue
-
Subtitle
-
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