Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Value Chain Marketing
A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Text

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

HINTZE, Stephanie - Personal Name;

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Availability

No copy data

Detail Information

Series Title: -
Call Number: -
Publisher: : Springer Cham., 2015
Collation: -
Language: English
ISBN/ISSN: 978-3-319-11376-0
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: -
Subject(s): Marketing
Innovation/Technology Management
Simulation and Modeling
Specific Detail Info: -
Statement of Responsibility: Stephanie Hintze

Other Information

Cataloger: Yudi
Source: -
Validator: -
Digital Object Identifier (DOI): -
Journal Volume: -
Journal Issue: -
Subtitle: -
Parallel Title: -

Other version/related

No other version available

File Attachment

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Comments

You must be logged in to post a comment