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Entrepreneurial Marketing for SMEs

Luca Cacciolatti - Personal Name;

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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Series Title: -
Call Number: 658.8
Publisher: London : Palgrave Macmillan London., 2015
Collation: Marketing
Language: English
ISBN/ISSN: 978-1-137-53258-9
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: 1
Subject(s): Marketing
Management,
Business Strategy/Leadership
Small Business
Specific Detail Info: -
Statement of Responsibility: Luca Cacciolatti

Other Information

Cataloger: Suwardi
Source: https://link.springer.com/book/10.1057/9781137532589
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