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Effective Entrepreneurial Management

Robert D. Hisrich - Personal Name;

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.

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Series Title: -
Call Number: 650
Publisher: Springer Cham : Springer Cham., 2017
Collation: Business Management
Language: English
ISBN/ISSN: 978-3-319-50467-4
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: 1
Subject(s): Entrepreneurship
Management
Business Ethics
Specific Detail Info: -
Statement of Responsibility: Robert D. Hisrich

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Cataloger: Suwardi
Source: https://link.springer.com/book/10.1007/978-3-319-50467-4
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