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Media Corporate Entrepreneurship

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This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

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Detail Information

Series Title

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Call Number

338.1

Publisher

Singapore : Springer Singapore., 2018

Collation

Marketing Online

Language

English

ISBN/ISSN

978-981-10-2122-0

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Communication Studies
Media Management
Media Research

Specific Detail Info

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Statement of Responsibility

Min Hang

Other Information

Cataloger

Suwardi

Source

https://link.springer.com/book/10.1007/978-981-10-2122-0

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