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An Instructor's Manual to H2H Marketing Case Studies

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This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.

'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

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Detail Information

Series Title

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Call Number

658.8

Publisher

Springer Cham : Springer Cham., 2024

Collation

Marketing

Language

English

ISBN/ISSN

978-3-031-49005-7

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing
Management Education

Specific Detail Info

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Statement of Responsibility

Kotler, Philip

Other Information

Cataloger

arum

Source

https://link.springer.com/book/10.1007/978-3-031-49005-7

Validator

Maya

Digital Object Identifier (DOI)

-

Journal Volume

-

Journal Issue

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Subtitle

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