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Building successful online communities: Evidence-based social design

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Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

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Detail Information

Series Title

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Call Number

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Publisher

Cambridge, Massachusetts : MIT Press,., 2011

Collation

1 online resource (xi, 309 pages) :illustrations

Language

English

ISBN/ISSN

9780262298315

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Computer Networks
Internet
Social psychology.
Online social networks

Specific Detail Info

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Statement of Responsibility

Robert E. Kraut, Paul Resnick

Other Information

Cataloger

umi

Source

https://direct.mit.edu/books/book/2912/Building-Successful-Online-CommunitiesEvidence

Validator

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Digital Object Identifier (DOI)

https://doi.org/10.7551/mitpress/8472.001.0001

Journal Volume

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Journal Issue

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