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Core Concepts of Marketing

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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the
general purpose of any business. It is also a fundamental definition of marketing. This
text introduces students to the marketing strategies and tools that practitioners use to
market their products.

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Availability

No copy data

Detail Information

Series Title

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Call Number

330 BUR c

Publisher

Zurich/Mexico : Creative Commons., 2008

Collation

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Language

English

ISBN/ISSN

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Classification

330

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

John Burnett

Other Information

Cataloger

umi

Source

-

Validator

maya

Other version/related

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