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Eco-business :a big-brand takeover of sustainability

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McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.OCLC-licensed vendor bibliographic record.

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Series Title

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Call Number

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Publisher

Cambridge : The MIT Press., 2013

Collation

1 online resource (x, 194 pages) :illustrations

Language

English

ISBN/ISSN

9780262313063

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Sustainable development.
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

Peter Dauvergne and Jane Lister.

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Source

https://doi.org/10.7551/mitpress/9203.001.0001?locatt=mode:legacy;http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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hasyim

Digital Object Identifier (DOI)

https://doi.org/10.7551/mitpress/9203.001.0001

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