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Iterate :ten lessons in design and failure

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How to confront, embrace, and learn from the unavoidable failures of creative practice; with case studies that range from winemaking to animation. Failure is an inevitable part of any creative practice. As game designers, John Sharp and Colleen Macklin have grappled with crises of creativity, false starts, and bad outcomes. Their tool for coping with the many varieties of failure: iteration, the cyclical process of conceptualizing, prototyping, testing, and evaluating. Sharp and Macklin have found that failure--often hidden, covered up, a source of embarrassment--is the secret ingredient of iterative creative process. In Iterate, they explain how to fail better. After laying out the four components of creative practice--intention, outcome, process, and evaluation--Sharp and Macklin describe iterative methods from a wide variety of fields. They show, for example, how Radiolab cohosts Jad Abumrad and Robert Krulwich experiment with radio as a storytelling medium; how professional skateboarder Amelia Br?odka develops skateboarding tricks through trial and error; and how artistic polymath Miranda July explores human frailty through a variety of media and techniques. Whimsical illustrations tell parallel stories of iteration, as hard-working cartoon figures bake cupcakes, experiment with levitating office chairs, and think outside the box in toothbrush design ("let's add propellers!"). All, in their various ways, use iteration to transform failure into creative outcomes. With Iterate , Sharp and Macklin offer useful lessons for anyone interested in the creative process. Case Studies Allison Tauziet, winemaker Matthew Maloney, animator Jad Abumrad and Robert Krulwich, Radiolab cohosts Wylie Dufresne, chef Nathalie Pozzi, architect, and Eric Zimmerman, game designer Andy Milne, jazz musician Amelia Br?odka, skateboarder Baratunde Thurston, comedian Cas Holman, toy designer Miranda July, writer and filmmaker.OCLC-licensed vendor bibliographic record.

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Detail Information

Series Title

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Call Number

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Publisher

: The MIT Press., 2019

Collation

1 online resource (312 pages).

Language

English

ISBN/ISSN

9780262352123

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Design
Failure (Psychology)

Specific Detail Info

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Statement of Responsibility

John Sharp and Colleen Macklin ; illustrated by Steven Davis and Yu Jen Chen ; drawings by Tuba Ozkan and Carla Molins Pitarch.

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Cataloger

heri

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Digital Object Identifier (DOI)

https://direct.mit.edu/books/book/4324/IterateTen-Lessons-in-Design-and-Failure

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