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Pop-up Retail Strategies in an Omnichannel Context

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Pop-up shops are temporary stores that “pop up” for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops – from global and national retail chains, to small independent stores and even e-commerce pure players – that have positioned these initiatives as a marketing & communication tool, as incubators to test a market and/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist.

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Series Title

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Call Number

338 STE p

Publisher

: Ryerson University Press., 2019

Collation

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Language

English

ISBN/ISSN

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Classification

338

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Business and Communication

Specific Detail Info

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Statement of Responsibility

Gay Stephenson

Other Information

Cataloger

Firli

Source

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Validator

maya

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