Image of Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth
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Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.
This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies.
This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

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Detail Information
Series Title
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Call Number
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Publisher
Cham : Palgrave Macmillan Cham.,
Collation
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Language
English
ISBN/ISSN
978-3-030-67338-3
Classification
NONE
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
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Subject(s)
Business and management
Specific Detail Info
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Statement of Responsibility
Other Information
Cataloger
Kholif Basri
Source
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Validator
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Digital Object Identifier (DOI)
https://doi.org/10.1007/978-3-030-67338-3
Journal Volume
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Journal Issue
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Subtitle
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Parallel Title
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