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eMarketing : The Essential Guide to Online Marketing

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There is no doubt about it – the Internet has changed the world we live in. Never before
has it been so easy to access information, communicate with people all over the globe
and share articles, videos, photos and all manner of media.
The Internet has led to an increasingly connected environment, and the growth of
Internet usage has resulted in declining distribution of traditional media: television,
radio, newspapers and magazines. Marketing in this connected environment and using
that connectivity to market is eMarketing.
eMarketing embraces a wide range of strategies, but what underpins successful
eMarketing is a user-centric and cohesive approach to these strategies.
While the Internet and the World Wide Web have enabled what we call New Media,
the theories that lead to the development of the Internet were being developed from
the 1950s.

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Availability

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Detail Information

Series Title

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Call Number

330 STO e

Publisher

Cape Town : BCCAMPUS., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

330

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

2th Edition

Subject(s)

eMarketing
Online Marketing

Specific Detail Info

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Statement of Responsibility

Rob Stokes

Other Information

Cataloger

umi

Source

-

Validator

maya

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