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Media Tactics in the Long Twentieth Century

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Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.
Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality.
This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies.
The Open Access version of this book, available at https://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

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Series Title

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Call Number

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Publisher

New York : Routledge., 2024

Collation

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Language

English

ISBN/ISSN

9781032618326

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Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Economics
Arts
Finance
Humanities
Communication Studies
Business & Industry

Specific Detail Info

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Statement of Responsibility

Marie Cronqvist, Fredrik Mohammadi Norén, Emil Stjernholm

Other Information

Cataloger

reva

Source

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Validator

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Digital Object Identifier (DOI)

https://doi.org/10.4324/9781032618326

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