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Integrative Framing Analysis Framing Health through Words and Visuals

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.

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Publisher
New York : Routledge.,
Collation
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Language
English
ISBN/ISSN
9781315171456
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Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
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Subject(s)
Humanities
Health and Social Care
Communication Studies
Language & Literature
research methods
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Statement of Responsibility
Other Information
Cataloger
reva
Source
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Validator
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Digital Object Identifier (DOI)
https://doi.org/10.4324/9781315171456
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