Text

Communication for Business Success (Canadian Edition)

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The text has three content categories:

Foundations
Process and products
Contexts

The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership, and through the job search process.

In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments.

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Detail Information

Series Title

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Call Number

384

Publisher

: ., 2012

Collation

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Language

English

ISBN/ISSN

978-1-4533-4747-8

Classification

NONE

Content Type

text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Communication Business

Specific Detail Info

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Statement of Responsibility

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Other Information

Cataloger

agus

Source

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Other version/related

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