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Harmful Trademarks : Towards a New Understanding of Moral Bars in GCC Registration
Ever since a legal concept of ‘trademark’ began to emerge after 1860,2 the
law regulating trademarks has often been asked to define the contours of
this ‘brand’ of property right. Modern day developments continue to raise
the issue of the boundaries of trademark rights and the influence of signs
and symbols on society. Terrorist attacks, political upheaval, revolutions,
changing social and moral norms, public health challenges, discrimina-
tion, and inequities - all of these transformative events and unfortunate re-
alities grow the market for new trademarks. Firms choose words, slogans,
devices that tap into the current discourse. Ubiquitous social media puts
more focus on the trademarks that do or do not make it onto the register.
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