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I Don't Even Recognize You Anymore : The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

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In a multitude of ways, fictitious characters are being employed in the marketing of goods: Be it as spokes-characters in advertisement campaigns, or be it by adding substantial value to bulk products in ways of merchandising. Characters are semantic units consisting of name, visual appearance, voice and an underlying scheme of personality traits and experiences. And just by their mere presence, they are able to serve as designators of source.

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Detail Information

Series Title

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Call Number

650 NIE i

Publisher

: Nomos Verlagsgesellschaft mbH., 2015

Collation

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Language

English

ISBN/ISSN

9783845257143

Classification

650

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Law / Constitutional

Specific Detail Info

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Statement of Responsibility

Carl Dominik J. Niedersüß

Other Information

Cataloger

agus

Source

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Validator

maya

Digital Object Identifier (DOI)

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Journal Volume

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Journal Issue

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Subtitle

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