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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy : A Neo-Institutional Public Relations Perspective

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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.

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Availability

Detail Information

Series Title

Organisationskommunikation (ORGKOM)

Call Number

-

Publisher

Wiesbaden : Springer VS Wiesbaden., 2022

Collation

XVIII, 212

Language

English

ISBN/ISSN

978-3-658-36818-0

Classification

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Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Media and Communication

Specific Detail Info

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Statement of Responsibility

Sarah Marschlich

Other Information

Cataloger

-

Source

-

Validator

Maya

Digital Object Identifier (DOI)

https://doi.org/10.1007/978-3-658-36818-0

Journal Volume

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Journal Issue

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Subtitle

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Parallel Title

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