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Graphic Design and Print Production Fundamentals

Collins, Wayne - Personal Name;

This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production.Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted audience. It is within this spectrum that this textbook addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through to production is taken into consideration. And while most modern graphic design is created on computers, using design software such as the Adobe suite of products, the ideas and concepts don’t stay on the computer. To create in-store signage, for instance, the ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. This is a very wide-reaching and varied group of disciplines.

Each chapter begins with a list of Learning Objectives, and concludes with Exercises and a list of Suggested Readings on the Summary page. Throughout, key terms are noted in bold and listed again in a Glossary at the end of the book.


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Detail Information
Series Title
-
Call Number
741.6 COL g
Publisher
Canada : BCCAMPUS., 2015
Collation
-
Language
English
ISBN/ISSN
-
Classification
741.6
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Graphic arts
Specific Detail Info
-
Statement of Responsibility
Wayne Collins ... [dan 5 pengarang lainnya]
Other Information
Cataloger
agus
Source
-
Validator
Taufik
Digital Object Identifier (DOI)
-
Journal Volume
-
Journal Issue
-
Subtitle
-
Parallel Title
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No other version available

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