Electronic Resource

Building Trust in Startup Communication

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This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims.

This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception

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Availability

Detail Information

Series Title

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Call Number

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Publisher

: Springer Nature Switzerland., 2024

Collation

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Language

ISBN/ISSN

9783031632846

Classification

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Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Specific Detail Info

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Statement of Responsibility

Marius Born

Other Information

Cataloger

heri

Source

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Validator

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Digital Object Identifier (DOI)

https://link.springer.com/book/10.1007/978-3-031-63284-6

Journal Volume

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Journal Issue

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Subtitle

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Parallel Title

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