Electronic Resource

The Innovation Revolution in Agriculture = A Roadmap to Value Creation

This open access book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors address the need for agriculture to feed a growing global population with a reduced environmental footprint while adapting to and mitigating the effects of changing climate. The authors expand the customary discussion of innovation in terms of supply driven R&D to focus on the returns to investors and most importantly, the value to end-users. This is brought to life by exploring effective business models and many cases from agricultural systems across the globe. The focus on converting the results of innovation in R&D into adoption by farmers and other end-users is its greatest contribution. Many lessons from the book can be applied to private and public sectors across an array of agricultural systems. This book will be of enormous value to agri-business professionals, NGO leaders, agricultural and development researchers and those funding innovation and agriculture across the private and public sectors.
Tony Cavalieri, Senior Program Officer, Bill & Melinda Gates Foundation
Hugo Campos, Ph.D., MBA, has 20+ years of international corporate and development experience. His distinguished coauthors represent a rich collection of successful innovation practice in industry, consultancy, international development and academy, in both developed and developing countries.”

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Detail Information

Series Title

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Call Number

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Publisher

: Springer Cham., 2021

Collation

XIX, 234 hlm; ill., lamp.,

Language

English

ISBN/ISSN

9783030509910

Classification

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Content Type

text

Media Type

computer

Carrier Type

other (computer)

Edition

1

Subject(s)

Agriculture,
Innovation/Technology Management

Specific Detail Info

Offers a fresh, value-creation-driven view of innovation to agriculture Articulates a user-centric perspective of innovation, focusing on user’s actual needs and satisfaction gaps rather than on commonly held assumptions Provides over 30 “zoom-in boxes” with specific examples of value creation through innovation Presents both personal and business perspectives on innovation

Statement of Responsibility

Hugo Campos

Other Information

Cataloger

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Source

https://link.springer.com/book/10.1007/978-3-030-50991-0

Validator

ida

Digital Object Identifier (DOI)

https://doi.org/10.1007/978-3-030-50991-0

Journal Volume

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Journal Issue

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Subtitle

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Parallel Title

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