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Information and Communication Technologies in Tourism 2022

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While film and television have a long tradition in tourism marketing,
the potential of video games is overlooked. This study unlocks a novel era of
marketing by investigating the interplay between experiential factors and ingame experiences, and how they may contribute to one’s intention to visit ingame destinations. By taking Assassin’s Creed Odyssey as the study context,
game world dynamics, level of immersion, level of freedom, connection to
characters, and sense of realism are identified as the five pillars that shape
gaming experiences. Drawing upon experience design, this study lays the
groundwork for emerging marketing opportunities using video games for
tourism and contributes to the broader field of media-induced tourism literature.

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Detail Information

Series Title

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Call Number

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Publisher

: Springer Cham., 2022

Collation

XII, 507

Language

English

ISBN/ISSN

9783030947514

Classification

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Content Type

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Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Information

Communication Technologies in Tourism 2022

Specific Detail Info

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Statement of Responsibility

Holma Jason L. Stienmetz, Berta Ferrer-Rosell, David Massimo

Other Information

Cataloger

angga

Source

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Validator

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Digital Object Identifier (DOI)

https://link.springer.com/book/10.1007/978-3-030-94751-4

Journal Volume

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Journal Issue

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Subtitle

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Parallel Title

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