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Health Crises and Media Discourses in Sub-Saharan Africa
The COVID-19 pandemic has caused unprecedented economic challenges globally across various sectors, including the media. The economic effects
of the pandemic, particularly, have hit the advertising sector, which is the lifeblood
of media houses. Despite the raging economic consequences of the COVID-19
pandemic on the media, few studies have yet been conducted in the East African
region, particularly in Uganda and Ethiopia, to assess how media organizations have
been affected and what measures they have put in place to mitigate these challenges.
This chapter investigates and discusses the key economic effects of the COVID-19
pandemic on the operation of media houses and the mechanisms they have put in
place to counter these economic challenges. The study used a qualitative approach.
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