Text

The Virtues of Green Marketing

---

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric.

---

Availability

No copy data

Detail Information

Series Title

Rhetoric, Politics and Society

Call Number

650

Publisher

Palgrave Macmillan Cham : Palgrave Macmillan Cham., 2023

Collation

oer.unej.ac.id

Language

English

ISBN/ISSN

978-3-031-32979-1

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing
Business and management
Corporate Communication

Specific Detail Info

-

Statement of Responsibility

Erik Bengtson, Oskar Mossberg

Other Information

Cataloger

-

Source

https://link.springer.com/book/10.1007/978-3-031-32979-1

Validator

Suwardi

Digital Object Identifier (DOI)

https://doi.org/10.1007/978-3-031-32979-1

Journal Volume

-

Journal Issue

-

Subtitle

-

Parallel Title

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment