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Digital Fashion Communication

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Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

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Detail Information

Series Title

Brill Research Perspectives in Humanities and Social Sciences Brill Research Perspectives in Popular Culture

Call Number

-

Publisher

Brill : https://brill.com/., 29 Aug 2022

Collation

oer.unej.ac.id

Language

English

ISBN/ISSN

978-90-04-52355-5

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Communication

Specific Detail Info

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Statement of Responsibility

Alice Noris and Lorenzo Cantoni

Other Information

Cataloger

-

Source

https://brill.com/display/title/63118

Validator

Suwardi

Digital Object Identifier (DOI)

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Journal Volume

-

Journal Issue

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Subtitle

-

Parallel Title

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