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Beyond Reward: Insights from Love and Addiction
Rewarding stimuli promoting the learning of goal-directed behaviors tend to produce positive
emotions, and subsequently repetition of those learned behaviors. Some kinds of drugs and
behaviors are highly rewarding, and thereby, control human behavior by generating a state called
addiction. The core feature of this state is compulsive behavior despite negative consequences.
Addiction on a neurobiological level increases dopamine in the reward system and this is believed to
underlie the rewarding effects
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