Chapter 4 The social value of anonymity on campus : a study of the decline of Yik Yak

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Chapter 4 The social value of anonymity on campus : a study of the decline of Yik Yak

Bayne, Sian - Personal Name; Connelly, Louise - Personal Name; Groverc, Claire - Personal Name; Osborned, Nicola - Personal Name; Tobinc, Richard - Personal Name; Beswicke, Emily - Personal Name; Rouhanif, Lilinaz - Personal Name;

"This paper considers the social value of anonymity in online university student communities, through the presentation of research which tracked the final year of life of the social media application Yik Yak. Yik Yak was an anonymous, geosocial mobile application launched in 2013 which, at its peak in 2014, was used by around two million students in the US and UK. The research we report here is significant as a mixed method study tracing the final year of the life of this app in a large UK university between 2016 and 2017. The paper uses computational and ethnographic methods to understand what might be at stake in the loss of anonymity within university student communities in a datafied society. Countering the most common argument made against online anonymity – its association with hate speech and victimisation – the paper draws on recent conceptual work on the social value of anonymity to argue that anonymity online in this context had significant value for the communities that use it. This study of a now-lost social network constitutes a valuable portrait by which we might better understand our current predicament in relation to anonymity, its perceived value and its growing impossibility."

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Series Title: -
Call Number: -
Publisher: : Taylor & Francis., 2019
Collation: -
Language: English
ISBN/ISSN: 9780429341359
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: -
Subject(s): Social Media
Community
Anonymity
ephemerality
Yik Yak
campus
datafication
Specific Detail Info: -
Statement of Responsibility: -

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Cataloger: Candra
Source: -
Validator: Candra
Digital Object Identifier (DOI): https://doi.org/10.1080/17439884.2019.1583672
Journal Volume: -
Journal Issue: -
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Parallel Title: -

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Chapter 4 The social value of anonymity on campus : a study of the decline of Yik Yak

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