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Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition

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this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.

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Publisher

: ., 2023

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ISBN/ISSN

9791221500929

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NONE

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text

Media Type

computer

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online resource

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ottone, andrea

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Cataloger

Heri

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Digital Object Identifier (DOI)

10.36253/979-12-215-0092-9.18

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