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Electronic Resource

Branding the Middle East

This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space.

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Detail Information
Series Title
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Call Number
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Publisher
Berlin/Boston : De Gruyter Saur.,
Collation
660 hlm.
Language
English
ISBN/ISSN
9783110741155
Classification
NONE
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Branding;Image building;Middle East;North Africa
Specific Detail Info
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Statement of Responsibility
Other Information
Cataloger
ida
Source
https://directory.doabooks.org/handle/20.500.12854/122357
Validator
-
Digital Object Identifier (DOI)
10.1515/9783110741100
Journal Volume
-
Journal Issue
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Subtitle
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Parallel Title
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No other version available

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