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Chapter 9: The artifacts of entrepreneurial practice

In this chapter we set out to complement the entrepreneurship as practice perspective by proposing a conceptualization of its central artifacts, such as business models, pitches, and prototypes. Having defined as entrepreneurial those artifacts that serve to instantiate an abstract opportunity in a way that supports its further development, we discuss entrepreneurial artifacts in terms of three broad categories: abstract, material, and narrative. Thereafter we point to some themes for further development before concluding with implications for the practice (and practice theory) of entrepreneurship.

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9781788976831
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B.Siti
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https://doi.org/10.4337/9781788976831.00017
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