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Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools

In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.

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Publisher
: .,
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ISBN/ISSN
9788855181549
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NONE
Content Type
text
Media Type
computer
Carrier Type
online resource
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Statement of Responsibility
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Cataloger
B.Siti
Source
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Validator
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Digital Object Identifier (DOI)
10.36253/978-88-5518-155-6.12
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