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Towards Sustainable Innovation : A five step approach to sustainable change

With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: Awareness of a sustainability problem Identification & Definition of the problem Ideation & Evaluation of the solutions Testing & Enrichment of the solutions Implementation of the solutions & Green Marketing

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Detail Information
Series Title
-
Call Number
650
Publisher
: .,
Collation
-
Language
English
ISBN/ISSN
9783828839038
Classification
650
Content Type
text
Media Type
computer
Carrier Type
-
Edition
-
Subject(s)
Business and Economics
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
rat
Source
https://openresearchlibrary.org/content/ef7b0a7f-f651-4ba6-b676-8da92b83f97b
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  • Towards Sustainable Innovation : A five step approach to sustainable change
    With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: Awareness of a sustainability problem Identification & Definition of the problem Ideation & Evaluation of the solutions Testing & Enrichment of the solutions Implementation of the solutions & Green Marketing
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