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Bally : A History of Footwear in the Interwar Period

Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.

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Detail Information
Series Title
-
Call Number
338.476 87 BAL
Publisher
: .,
Collation
-
Language
English
ISBN/ISSN
978-3-8394-5738-2
Classification
338.476 87
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Footwear industry
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
maya
Source
-
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No other version available

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