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Social Capital Online

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What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping. A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society."

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Series Title

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Call Number

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Publisher

: ., 2018

Collation

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Language

English

ISBN/ISSN

9781911534570

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Social Science / Anthropology
Cultural & Social
Philosophy / Political, Social Science

Specific Detail Info

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Statement of Responsibility

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Other Information

Cataloger

Arin

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