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When Media Are New: Understanding the Dynamics of New Media Adoption and Use

The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change. These technological, regulatory, and economic changes have attracted the attention of a large number of researchers, from industry and academe, and given rise to a substantial body of research and data. Significantly less attention has been paid to the actual and intended users of new media. When Media Are New addresses this research and publishing gap by investigating the human side of the technological changes of the last 50 years and the implications for current and future media. It will find a broad audience ranging from media scholars to policymakers to industry professionals.

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Detail Information
Series Title
-
Call Number
302.231 CAR w
Publisher
: .,
Collation
-
Language
English
ISBN/ISSN
9780472900411
Classification
302.231
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Social Science / Media Studies
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
umi
Source
https://openresearchlibrary.org/content/41e304a7-b037-438b-9dbd-e2f4b1367432
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No other version available

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