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Image of How safe is eating chicken? : A study on the impact of trust and food risk communication on consumer behaviour in the European Union
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How safe is eating chicken? : A study on the impact of trust and food risk communication on consumer behaviour in the European Union

ROMANO, Donato - Personal Name; GIANLUCA, Stefani - Personal Name;

Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.


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Detail Information
Series Title
-
Call Number
650
Publisher
: ., 2006
Collation
-
Language
English
ISBN/ISSN
9788864531090
Classification
650
Content Type
-
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Business & Economics
Specific Detail Info
-
Statement of Responsibility
Donato Romano, Stefani Glanluca
Other Information
Cataloger
rat
Source
https://openresearchlibrary.org/content/129b014f-2bb4-43b3-83c8-41469923f98f
Other version/related

No other version available

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  • How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union
    Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
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