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How safe is eating chicken? : A study on the impact of trust and food risk communication on consumer behaviour in the European Union
Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
Availability
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Detail Information
- Series Title
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- Call Number
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650
- Publisher
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:
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2006
- Collation
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- Language
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English
- ISBN/ISSN
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9788864531090
- Classification
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650
- Content Type
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- Media Type
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computer
- Carrier Type
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online resource
- Edition
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- Subject(s)
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- Specific Detail Info
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- Statement of Responsibility
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Donato Romano, Stefani Glanluca
Other Information
- Cataloger
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rat
- Source
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https://openresearchlibrary.org/content/129b014f-2bb4-43b3-83c8-41469923f98f
Other version/related
No other version available
File Attachment
- How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union
Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
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