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An Introduction to Sustainable Business
Going green, green business, and sustainable business are topics on everyone’s mind. But what does all this mean exactly? A Primer on Sustainable Business answers that question and provides an introduction to the basics you need to know. We begin with an understanding of the background of the concept of
sustainability and how it applies to the business world. In 1987, the Brundtland Commission put forth a “global agenda for change” with the purpose of “furthering the common understanding and common spirit of responsibility so clearly needed in a divided world.”Brundtland (1987). The report outlined the following description of sustainable development:
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