Chapter The effectiveness of marketing tools in a consumer goods market in It…

In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to tea-based beverages in Italy in the period November 2010 – October 2015. This analysis will …

Chapter The Design of Work-Related Teaching & Learning Methods: Case Studies …

What kind of Work-Related activities/programmes do Italian teachers propose to their students? What are common elements considered in the designing of Work-Related activities by those proposing them? A multiple case study research programme was chosen as a method to explore the current Italian situation regarding Work-Related teaching and learning methods in Higher Education (Coll et al. 2008; …

Chapter The Creation of Two Ethnographic Identities: The Cases of the Ostrogo…

The aim of this paper is to analyse two ethnographic identities constructed for two barbarian peoples – the Ostrogoths and the Langobards. As I try to argue, the first identity was constructed to show that the Ostrogoths were a civilized people and a better version of the Romans, and moreover, this identity communicated that the Ostrogoths could not be called a barbaric and savage people. The…

Chapter The Court and Administration of Karkemish in the Late Bronze Age

The purpose of this paper is to update the study and analysis of the administration of Karkemish during the final phase of the Hittite kingdom. The first introductory part outlines previous contributions and results. The second part presents the updated lists of princes and officials belonging to the court of Karkemish. The third part attempts to place princes and officials in chronological ord…

Chapter The Church of St. Giusta in Bazzano (L’Aquila). Documentation and S…

The volume, dedicated to the 44th International Conference of the Italian Union for Drawing, investigates the theme of ‘Transitions’, which particularly effectively represents our time and the current condition of the discipline of Drawing. The term, beyond its generic meaning of an intermediate stage in a process in which a condition changes from one state to another, has always been used …

Chapter The Centres of Public Power Between the Cities and the Countryside, i…

The paper aims to illustrate, especially through the results of recent archaeological studies, the articulation and forms of the centres of public power between the Gothic and the Carolingian periods, in the dialectic between the city as a seat of the institutions and their protagonists, and the countryside, which contains the production centres and controls their resources. We will consider th…

Chapter Systematizing Virtual Reconstruction of Lost or Never Built Architect…

The volume, dedicated to the 44th International Conference of the Italian Union for Drawing, investigates the theme of ‘Transitions’, which particularly effectively represents our time and the current condition of the discipline of Drawing. The term, beyond its generic meaning of an intermediate stage in a process in which a condition changes from one state to another, has always been used …

Chapter Structural Insight into Regulation of the Proteasome Ub-Receptor Rpn1…

Ubiquitylation is a posttranslational modification that determines protein fate. The ubiquitin code is written by enzymatic cascades of E1 and E2 and E3 enzymes. Ubiquitylation can be edited or erased by deubiquitylating enzymes. Ub-receptors are proteins that read and decipher the ubiquitin codes into cellular response. They harbor a ubiquitin-binding domain and a response element. Interesting…

Chapter Storage and Food Control in the ‘Amuq from the Late Bronze to the I…

Ongoing study of the pottery assemblage and its surrounding context in Area 4 at the site of Alalakh has again brought to light a phenomenon that is considered typical for the Iron Age I Levant: the construction of pits/silo installations in open areas. This phenomenon has been interpreted as a sign of ruralisation or insecure economic conditions, a possible marker for the political instability…

Chapter 4 Religious conflict, radicalism, and sexual exceptionalism in the rh…

Edition

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ISBN/ISSN

9781138229914

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