This open access book examines how the adoption of Design Thinking (DT) can support public organisations in overcoming some of the current barriers in e-participation. Scholars have discussed the adoption of technology to strengthen public engagement through e-participation, streamline and enhance the relationship between government and society, and improve accessibility and effectiveness. Howe…
Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck untersucht das Transformationspotenzial von Marketing mithilfe des innovativen Forschungsinstrumentes der Erkundungsaufstellung. Die Untersuchung identifiziert eine Reihe an irreführenden Annahmen…
In diesem Open-Access-Buch wird basierend auf dem Modell des „Dynamic Capability View“ - Ansatzes, der die Anpassungsfähigkeit von Unternehmen betont, mittels Mixed-Methods-Ansatzes ein praxisrelevantes Modell zur Implementierung von Strategischem Trendmanagement entwickelt, das den gängigen Innovationsprozess um strategische Trendarbeit erweitert und interne Unternehmensebenen mit dem ex…
Entrepreneurship is a powerful force for change and innovation; you can be a part of it. This open access book is your key to unlocking your potential as an entrepreneur and impacting the world through your actions. Written by experienced startup guides and backed by rigorous academic research, this book takes you through the essential steps along your entrepreneurial journey. This unique mix …
This open access book will give insights into global issues of work and work systems design from a wide range of perspectives. Topics like the impact of AI in the workplace as well as design for digital sovereignty at the workplace or foresight processes for digital work are covered. Practical cases, empirical results and theoretical considerations are not only taken from Germany and Europe, bu…
This book provides readers an understanding of the implementation of Enterprise Risk Management (ERM) for international construction operations. In an extended case study, it primarily focuses on Chinese construction firms (CCFs) based in Singapore. In this regard, the book explains the differences and similarities between Risk Management (RM), Project Risk Management (PRM) and ERM in the const…
Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as op…
This book focuses on several areas of intense topical interest related to applied spectroscopy and the science of nanomaterials. The eleven chapters in the book cover the following areas of interest relating to applied spectroscopy and nanoscience: · Raman spectroscopic characterization, modeling and simulation studies of carbon nanotubes, · Characterization of plasma di…
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies no…
The Profitable Supply Chain: A Practitioner's Guide provides a first-principles approach to understanding the drivers of today’s successful supply chains, covering everything from inventory and demand management to network planning to technology-driven improvements in efficient supply chain management. Apart from introducing the latest concepts and methods, supply chain expert and consulta…