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Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persu…
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativisation, using stereotypes, mythisation, and the accompanying aestheticisation in advertising bec…
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- 9781032537870
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Chapter 5 Aspergillosis A Disease of Modern Technology
In this book, we discuss the changing medical and public profile of fungal infections in the period 1850–2000. We consider four sets of diseases: ringworm and athlete’s foot (dermatophytosis); thrush or candidiasis (infection with Candida albicans); endemic, geographically specific infections in North America (coccidioidomycosis, blastomycosis and histoplasmosis) and mycotoxins; and aspergi…
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Chapter 5 Practising Theorizing in Theorizing Praxis
The digital pdf of Chapter 5 is available Open Access under CC-BY-NC-ND licence. This collection brings together leading figures in the study of international relations to explore praxis as a perspective on international politics and law. With its focus on competent judgments, the praxis approach holds the promise to overcome the divide between knowing and acting that marks positivist internati…
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- 9781529220469
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- oer.unej.ac.id
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Chapter 4 The Administration of Bicameral Parliaments
Parliaments are complex and pluralistic organizations. They are called upon to represent political and territorial diversities and to cover at least potentially any subject matter. In the case of bicameral parliaments, the level of complexity is at least doubled, as the internal structure is duplicated in two parallel Houses: these may either be of similar or of dissimilar composition, they usu…
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- 9781032020242
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Chapter 4 Styles of Theorizing International Practice
The digital pdf of Chapter 4 is available Open Access under CC-BY-NC-ND licence. This collection brings together leading figures in the study of international relations to explore praxis as a perspective on international politics and law. With its focus on competent judgments, the praxis approach holds the promise to overcome the divide between knowing and acting that marks positivist internati…
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- 9781529220469
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Global migration governance, civil society and the paradoxes of sustainability
Against the presentation of an asymmetric global governance, this article analyzes the formation of global migration governance with its focus on the politics of migration and development. It traces the marginalization of a rights-based approach to migration and the streamlining of migration governance into business-friendly migration management and a geopolitical securitization agenda
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Global governance A conceptual framework for analysing bioethics at UNESCO
The sequencing of the entire human genome has opened up unprecedented possibilities for healthcare, but also ethical and social dilemmas about how these can be achieved, particularly in developing countries. UNESCO's Bioethics Programme was established to address such issues in 1993.
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- 9780203101797
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- 192
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Federal systems of governance in Africa
Federalism as a mode of governance has been a popular response to most conflicts which stemmed from ethnic/language/religious mobilisation. However, the track record of resolving communal or identity conflicts has not always been good, the least of all in Somalia, Sudan and South Sudan.
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- 9781032207926, 9781032207995
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- 27
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Chapter 4 Obesity Is a Disease
Obesity is a subcortical brain disease characterised by the pathognomonic symptoms of excessive hunger and/or reduced satiation after a meal. Distinct subtypes of obesity are recognised, although the rising incidence of polygenic obesity resulting from incompletely elucidated gene-environment interactions is of greatest public health concern. Obesity complications are well documented; their rev…
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- 9783030833985
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Chapter 4 Numerical Modelling of Industrial Induction
Induction heating is a physical process extensively used in the metallurgical industry for different applications involving metal melting. The main components of an induction heating system are an induction coil connected to a power-supply providing an alternating electric current and a conductive workpiece to be heated, placed inside the coil. The alternating current traversing the coil genera…
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