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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edition
- -
- ISBN/ISSN
- 978-981-10-8818-6
- Collation
- XXI, 324
- Series Title
- Management for Professionals (MANAGPROF)
- Call Number
- -
Decision Making under Deep Uncertainty: From Theory to Practice
This open access book focuses on both the theory and practice associated with the tools and approaches for decisionmaking in the face of deep uncertainty. It explores approaches and tools supporting the design of strategic plans under deep uncertainty, and their testing in the real world, including barriers and enablers for their use in practice. The book broadens traditional approaches and too…
- Edition
- 1
- ISBN/ISSN
- 9783030052522
- Collation
- XIV, 405 hlm,: ill, lamp;
- Series Title
- -
- Call Number
- -
Understanding Risks and Uncertainties in Energy and Climate Policy: Multidisc…
This open access book analyzes and seeks to consolidate the use of robust quantitative tools and qualitative methods for the design and assessment of energy and climate policies. In particular, it examines energy and climate policy performance and associated risks, as well as public acceptance and portfolio analysis in climate policy, and presents methods for evaluating the costs and benefits o…
- Edition
- 1
- ISBN/ISSN
- 9783030031527
- Collation
- XVI, 259 hlm,: ill, lamp;
- Series Title
- -
- Call Number
- -
Künstliche Intelligenz in der Forschung: Neue Möglichkeiten und Herausforde…
Dieses Buch ist eine Open Access Publikation. Der lange gehegte Traum von künstlicher Intelligenz (KI) wird in unserer Alltagswelt zunehmend Realität. Damit verbinden sich hohe gesellschaftliche Erwartungen, aber auch Sorgen hinsichtlich einer schleichenden Entmündigung des Menschen. Am Beispiel des Forschungssektors lotet dieser Band die Optionen, Entwicklungschancen und Risiken von KI-Tec…
- Edition
- 1st Edition
- ISBN/ISSN
- 9783662634493
- Collation
- XXIV, 179
- Series Title
- -
- Call Number
- -
The Impact of Individual Expertise and Public Information on Group Decision-M…
In this open-access-book the author concludes that expertise could be the key factor for global and interconnected problems. Experimental results have shown that expertise was a stronger predictor than public information regarding change in behavior and strategy adaption. Identifying non-routine problem-solving experts by efficient online assessments could lead to less volatile system performan…
- Edition
- 1
- ISBN/ISSN
- 9783658331399
- Collation
- XVIII, 185 hlm,: ill, lamp;
- Series Title
- -
- Call Number
- -
Critical Issues in Head and Neck Oncology
With a wealth of exciting data emerging in this rapidly evolving field this book will review the state-of-the-art knowledge with emphasis on multidisciplinary decision and management of head and neck cancer. The book provides significant detail on a wide range of topics including: the role of new targets for treatment, immunotherapy, resistance mechanisms, standardizing molecular profiling prog…
- Edition
- 1
- ISBN/ISSN
- 9783031231759
- Collation
- -
- Series Title
- -
- Call Number
- -
Well-being During the Pandemic: Comparative Perspectives from the Global Nort…
This open access book focuses on the impact of the COVID-19 pandemic on well-being, happiness and quality of life, taking into account the mediating effects of social inequalities. The volume brings together and into dialogue the different experiences and perspectives of countries and researchers from the Global North and South. Expert scholars from across the world have analyzed empirical data…
- Edition
- 1
- ISBN/ISSN
- 9783031634406
- Collation
- -
- Series Title
- -
- Call Number
- -
Putting Responsible Research and Innovation into Practice: A Multi-Stakeholde…
This Open Access book builds on the experiences of one of the largest European projects in the domain of responsible Research and Innovation: NewHoRRIzon. It highlights the potential of and opportunity in responsible R&I to conduct innovation in a socially responsible way. Employing the methodology of Social Labs, the book analyses responsible R&I from an experience-based viewpoint and further …
- Edition
- 1
- ISBN/ISSN
- 9783031147104
- Collation
- IX, 284
- Series Title
- -
- Call Number
- -
The Heterogeneity of Cancer Metabolism
This open access volume will introduce recent discoveries in cancer metabolism since the publication of the first edition in 2018, providing readers with an up-to-date understanding of developments in the field. Genetic alterations in cancer, in addition to being the fundamental drivers of tumorigenesis, can give rise to a variety of metabolic adaptations that allow cancer cells to survive a…
- Edition
- Volume 1311
- ISBN/ISSN
- 978-3-030-65767-3
- Collation
- XXIII, 271
- Series Title
- -
- Call Number
- -
mHealth Innovation in Asia
This open access book offers a detailed account of a range of mHealth initiatives across South, Southeast and East Asia. It provides readers with deep insights into the challenges such initiatives face on the ground, and a view of the diverse cultural contexts shaping strategies for overcoming these challenges. The book brings together various discussions on the broader mHealth literature, and …
- Edition
- 1
- ISBN/ISSN
- 978-94-024-1251-2
- Collation
- -
- Series Title
- Mobile Communication in Asia: Local Insights, Global Implications
- Call Number
- X, 131
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