Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Entrepreneurial Universities

Edition

1

ISBN/ISSN

978-3-319-47949-1

Collation

Manajemen

Series Title

-

Call Number

650

Organizational Mindset of Entrepreneurship

This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation pat…

Proceedings of the 21st International Conference on Industrial Engineering an…

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The Anatomy of Entrepreneurial Decisions

The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate ho…

Entrepreneurship Viability Index

This book presents the Entrepreneurship Viability Index (EVI) as a focal point to define other novel indices. It also introduces readers to new concepts and metrics of entrepreneurship to help measure the lifespan of entrepreneurial activities and quantify the capabilities of entrepreneurs as well as the share of efficient businesses at the country level. Using a variety of mathematical models …

Entrepreneurial Challenges in the 21st Century

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Microbes in Agriculture and Environmental Development

The collection of essays in Microbes in Agriculture and Environmental Development explores the applications of microbes for the improvement of environmental quality and agricultural productivity through inoculants and enzymes. These are useful for the conservation and restoration of degraded natural and agricultural ecosystems, crop yield extension, soil health improvement, and other aspects of…

Bank Risk, Governance and Regulation

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Handbook of Marine Model Organisms in Experimental Biology

The importance of molecular approaches for comparative biology and the rapid development of new molecular tools is unprecedented. The extraordinary molecular progress belies the need for understanding the development and basic biology of whole organisms. Vigorous international efforts to train the next-generation of experimental biologists must combine both levels – next generation molecular …