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Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
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- 978-3-319-11376-0
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Capital Redefined
Capital Redefined presents a unique perspective on the nature of “capital,” departing from the prevailing reductionist accounts. Hosseini and Gills offer an expanded perspective on Marxian value theory by addressing its main limitations and building their own integrative value theory. They argue that the current understanding of “value” must be re-examined and liberated from its subserv…
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European Foreign Policy in a Decarbonising World
Contributing to the emerging literature on the geopolitical and foreign policy implications of decarbonisation and energy transition processes, this book sheds light on the future of the European Union’s (EU) external relations under decarbonisation. Under the Paris Agreement on climate change, adopted in 2015, governments are committed to phasing out the emissions of carbon dioxide and ot…
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Validating Technological Innovation The Introduction and Implementation of O…
This book discusses Hong Kong’s use of onscreen marking (OSM) in public examinations. Given that Hong Kong leads the way in OSM innovation, this book has arisen from a recognised need to provide a comprehensive, coherent account of the findings of various separate but linked validation studies of onscreen public examinations in Hong Kong. The authors discuss their experience of the validation…
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- 978-981-10-0434-6
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Unhealthy Housing
Unhealthy Housing presents an analysis of the research into the health implications of housing and the significance for legal regulation of housing conditions. Key experts present short papers, together with an overview to give an evaluation of the significance of housing on the health of occupiers.
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User Innovators in the Silver Market An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
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- 978-3-658-09044-9
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Use of Market Data in the Recruitment of High Potentials Segmentation and Ta…
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high p…
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- 978-3-658-10376-7
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Use of Economic Instruments in Water Policy Insights from International Expe…
This book assesses both the effectiveness and efficiency of implemented Economic Policy Instruments (EPIs) in order to achieve water policy goals and identifies the preconditions under which they outperform alternative (e.g. regulatory) policy instruments and/or can complement them as part of complex policy mixes. The development of a consolidated assessment framework helps clarify (and where p…
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- 978-3-319-18287-2
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Urbanization and Locality Strengthening Identity and Sustainability by Site-…
Based on a discussion of conflicts in the urbanization process, this book provides theoretical and practical solutions for the preservation and development of urban localities. On the basis of informative case studies, it reveals the similarities and unique aspects of urbanization in Germany and China. The process of urban growth and the future trend of locality and urbanization are also examin…
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- 978-3-662-48494-4
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North American Cornucopia
Many North American plants have characteristics that are especially promising as candidates for expanding our food supply and generating new economically competitive crops. This book is an informative analysis of the top 100 indigenous food plants of North America, focusing on those species that have achieved commercial success or have substantial market potential. The book's user-friendly form…
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