Social Selling im B2B: Grundlagen, Tools, State of the Art

Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocacy, Content Marketing, Influencer Marketing sowie Social Listening vorgestellt. Im Fokus stehen weiterhin ein Überblick über Plattformen und Tools sowie die Disk…

Microorganisms in the Deterioration and Preservation of Cultural Heritage

This open access book offers a comprehensive overview of the role and potential of microorganisms in the degradation and preservation of cultural materials (e.g. stone, metals, graphic documents, textiles, paintings, glass, etc.). Microorganisms are a major cause of deterioration in cultural artefacts, both in the case of outdoor monuments and archaeological finds. This book covers the mic…

Schulbezogene Motivierungspraktiken von Eltern: Verbale Wert- und Kontrollzus…

Das vorliegende Open-Access-Buch untersucht die sprachlichen Motivierungspraktiken von Eltern und zeigt Handlungsoptionen auf, wie diese verbessert werden könnten. Eltern üben mit ihren Einstellungen, Aspirationen und Leistungserwartungen einen großen Einfluss auf die schulbezogenen Wertorientierungen und leistungsbezogenen Selbstbilder ihrer Kinder aus. Aber wie gehen Eltern konkret vor, we…

Recycling – ein Mittel zu welchem Zweck?: Modellbasierte Ermittlung der ene…

In diesem Open-Access-Buch kritisiert Philipp Schäfer die Entwicklung der Circular Economy hin zu einem Selbstzweck. Um den Beitrag der Circular Economy zu einer nachhaltigen Entwicklung zu gewährleisten, muss sie stets Mittel zum Zweck sein und bedarf daher konkreter Zielsetzungen. Anhand eines ausführlichen Exkurses in die Fachliteratur zeigt der Autor, dass das primäre Ziel der Circular …

The Global Lives of German Migrants: Consequences of International Migration …

Based on the German case, this open access book highlights the increasing flows of migration and the internationalisation of individual life courses. It analyses the experiences of migration across four central domains - employment and income, partners and families, health and wellbeing, as well as friends and social participation - which potentially have far-reaching consequences for social in…

Assessing Environmental Risk of Oil Spills with ERA Acute: A New Methodology

This open access book introduces readers to a new methodology for assessing the risks to the marine environment following accidental oil spills. The methodology will soon be implemented on the Norwegian Continental Shelf and will be complemented by guidelines for its use in a regulatory framework. The brief book is intended to provide international readers with a basic grasp of what the ER…

Energy and Sustainable Futures: Proceedings of 2nd ICESF 2020

This open access book presents papers displayed in the 2nd International Conference on Energy and Sustainable Futures (ICESF 2020), co-organised by the University of Hertfordshire and the University Alliance DTA in Energy. The research included in this book covers a wide range of topics in the areas of energy and sustainability including: • ICT and control of energy; • conventional energy…

Sex Work, Health, and Human Rights: Global Inequities, Challenges, and Opport…

This open access book provides a comprehensive overview of the health inequities and human rights issues faced by sex workers globally across diverse contexts, and outlines evidence-based strategies and best practices. Sex workers face severe health and social inequities, largely as the result of structural factors including punitive and criminalized legal environments, stigma, and social an…

Animals in Our Midst: The Challenges of Co-existing with Animals in the Anthr…

This Open Access book brings together authoritative voices in animal and environmental ethics, who address the many different facets of changing human-animal relationships in the Anthropocene. As we are living in complex times, the issue of how to establish meaningful relationships with other animals under Anthropocene conditions needs to be approached from a multitude of angles. This book offe…

Proceedings of the 2nd International Conference on Innovative Solutions in Hy…

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978-981-99-1747-1

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