Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erläutert die Grundlagen des Suchmaschinen- (SEO und SEA) und Content-Marketings. Dabei geht er außerdem auf die Wichtigkeit einer zugrundelieg…
Kern der CAE-Technik als integratives Verfahren zum Konstruieren und Berechnen ist die Finite-Element-Methode (FEM). Gelöste praktische Fallstudien aus der Elastostatik, Elastodynamik und Wärmeleitung bilden einen Schwerpunkt in diesem Lehrbuch. Das bisherige Konzept "Anschaulichkeit vor Wissenschaftlichkeit" wurde auch in der aktuellen Auflage gestärkt, führte zu weiteren Vereinfachungen i…
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the …
Anti-racist design interventions can be difficult. Well-intentioned conversations can fuel tensions, activate racialized trauma, and lead to misunderstandings, especially in spaces not typically focused on diversity, equity, and inclusion. Even when progress is made, white supremacy culture can resurface. We need anti-racist guidelines and approaches that lay bare racialized systems of oppressi…
In an effort to improve student achievement, thousands of US schools have adopted school reform models devised externally by universities and other organizations. Such models have been successful in improving individual schools or groups of schools, but what happens when educational reform attempts to extend from one school to many? Through qualitative data from several studies, this book explo…
In the past few years the image of tender procedures in which Dutch public clients selected an architect has been dominated by distressing newspaper headlines. Architects fear that the current tender culture will harm the quality of our built environment due to a potential lack of diversity, creativity and innovation in architectural design. Clients often allow legal requirements to overrule th…
Brings together some of the most exciting recent scholarship on Asian literature and culture, emphasising East Asia yet extending to South Asia Combines original findings of interest to specialists with a clear style of writing and argumentation that makes the volume accessible and appealing to the general reader Brings to life a wide range of Asian literary and scholarly figures important in t…
The Conference on Formal Methods in Computer-Aided Design (FMCAD) is an annual conference on the theory and applications of formal methods in hardware and system verification. FMCAD provides a leading forum to researchers in academia and industry for presenting and discussing groundbreaking methods, technologies, theoretical results, and tools for reasoning formally about computing systems. FMC…
This book consists of a series of essays which addresses the essentials of the development processes in user-experience design (UX design) planning, research, analysis, evaluation, training and implementation, and deals with the essential components (metaphors, mental models, navigation, and appearance) of user-interfaces and user-experiences during the period of 2002-2007. These essays gr…
We delight in using our eyes, particularly when puzzling over pictures. Art and illusionists is a celebration of pictures and the multiple modes of manipulating them to produce illusory worlds on flat surfaces. This has proved fascinating to humankind since the dawning of depiction. Art and illusionists is also a celebration of the ways we see pictures, and of our ability to distil meaning from…