Socio-economics of personalized medicine in Asia

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Implementing Industry 4.0 in SMEs: Concepts, Examples and Applications

This open access book addresses the practical challenges that Industry 4.0 presents for SMEs. While large companies are already responding to the changes resulting from the fourth industrial revolution , small businesses are in danger of falling behind due to the lack of examples, best practices and established methods and tools. Following on from the publication of the previous book ‘Indus…

The Fundamental Elements of Strategy: Concepts, Theories and Cases

This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. The art of a strategy lies not on…

Effectuation entwickeln: Ein auf Reinforcement Learning aufbauender agentenba…

In diesem Open-Access-Buch wird ein Rahmenwerk entwickelt, das simulationsbezogene Untersuchungen von Effetcuation ermöglicht und gleichzeitig die Grundlage für die Entwicklung von gründungsunterstützenden Entscheidungssystemen schafft. Es wird diskutiert, inwieweit effektuatives Lernen modelliert und algorithmisch interpretiert werden kann. Auf Basis der Vorstellung und kritischen Evaluier…

Masterpieces of Swiss Entrepreneurship: Swiss SMEs Competing in Global Markets

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and oper…

Datenwirtschaft und Datentechnologie: Wie aus Daten Wert entsteht

In diesem Open-Access-Buch stehen die wirtschaftliche Verwertung von Daten und die dazu gehörenden technischen und organisatorischen Prozesse und Strukturen in Unternehmen im Fokus. Es behandelt Themen wie Datenmonetarisierung, Datenverträge, Data Governance, Informationssicherheit, Datenschutz und die Vertrauenswürdigkeit von Daten. Seit Jahren wird davon gesprochen, dass „Daten das …

Business Ethics and Critical Consultant Jokes: New Research Methods to Study …

This open access book offers four ways to enrich traditional research methods in business ethics. By looking at critical jokes and cartoons on management consultants, their business practice and their clients’ demands, many ethical transgressions in business get addressed. By illustrating and criticizing such transgression, jokes can serve as an example in a theoretical argument, as a prompt …

Advanced Digital Auditing

This open access book discusses the most modern approach to auditing complex digital systems and technologies. It combines proven auditing approaches, advanced programming techniques and complex application areas, and covers the latest findings on theory and practice in this rapidly developing field. Especially for those who want to learn more about novel approaches to testing complex informati…

Statistical Foundations of Actuarial Learning and its Applications

This open access book discusses the statistical modeling of insurance problems, a process which comprises data collection, data analysis and statistical model building to forecast insured events that may happen in the future. It presents the mathematical foundations behind these fundamental statistical concepts and how they can be applied in daily actuarial practice. Statistical modeling has…

Firm Competitive Advantage Through Relationship Management: A Theory for Succ…

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly…